Let’s say, for our purposes, you apply beauty makeup really well. You know how to use makeup to accent women’s natural beauty and give them flawless coverage. Now, you can picture who would want your product. Women with an event that are going to want to look their best at, for example brides, bridal parties, girls going to prom, bar/bat mitzvahs, women who go to lots of banquets.
Once you know who would want your services then you can approach them where they already are. The one thing that all these women have in common is that they are either throwing or attending a party. First and for most, you are going to have to do some research. Where do people throwing or attending parties go? If I’m throwing a large party I will most likely have table centerpieces of flowers and if attending a gathering I may want to bring flowers. This leads me to florists, women who have functions to attend are likely to be here. With the same train of thought think of other businesses like caterers, party planners, photographers, videographers, dress makers, halls, churches, synagogues… These are all people or places that deal with the hosts and guests of special events daily.

